Owner - Master Goldsmith

Jorge Real

Jorge Real, owner of J Real Jewellers, is a master goldsmith with over 40 years of experience. He first started working in his uncle’s jewellery shop in South America as a teenager, and has been in love with the craft of jewellery ever since. With years of international experience, Jorge has mastered the art of traditional jewellery construction, and now integrates 3D digital design software into his process. He uses a 3D wax printer to create moulds for all of his pieces, allowing customers to see exactly what they are getting before the piece is made.

J Real Jewellers sells moulds to other retailers, in addition to hand-making jewellery for individual customers. He has been fortunate to work with high end retailers like Bob Burke for a decade, J Johnston Jewellers for 13 years, and Anstett Jewellers for 8 years. His store at the Western Fair Farmers’ and Artisans’ Market showcases many of his custom made designs, in white, rose, yellow, and green gold, in addition to platinum, palladium, and silver. With a raw talent for design and a high level of expertise, he works with any metal or gem to create unique pieces. Jorge is very happy to be doing what he loves and supporting the London community.